Price: $24.97 - $16.98
(as of Nov 28, 2025 23:48:19 UTC – Details)
From the brand


Quietly tucked away in the industrial district of Portland was the pharmacy that was started by accident. In 1904, Dr. Robert Heldfond Sr. developed a healing base cream in his drugstore for burn patients. Discovering its moisturizing powers, he added vitamins E & B5, creating eb5 cream, a formula to help prevent aging.
His son Robert Heldfond Jr., later launched the brand, which grew to be stocked in JC Penney, serving millions across the U.S

For over 7 decades now, women and men around the world have embraced aging thanks to our natural yet effective eb5 products.
Through the years, we have mastered botanical and essential vitamin blends across all of our products while staying true to our trusted anti-aging skincare roots.
Our pharmaceutical ingredients work for all skin types, whether dry and flaky, overly oily, blemished, or balanced.

New Looks, Same Formulas
We may have changed our packaging & look over the years but the formulas have stayed the same. We still carry the legacy of 70 years.
Shop eb5 SkinCare



Here at eb5, we welcome aging with grace, knowing our nourishing skincare line provides the perfect combination to keep your skin healthy and youthful.
We’re putting our 70 years of innovation, knowledge and countless clinical studies into expanding our skincare range. Each product in the eb5 range will continue to be designed to seamlessly work together providing you with 360-degree care, for all skin types, always.

Women’s Skin Care Range
Men’s Skincare Range
Is Discontinued By Manufacturer : No
Product Dimensions : 2.5 x 2.25 x 2.5 inches; 1.7 ounces
Item model number : EB5-AAFC-17
UPC : 741099000105
Manufacturer : eb5 Corporation
ASIN : B00LHZDOB4
Best Sellers Rank: #16,779 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #468 in Face Moisturizers
Customer Reviews: 4.6 4.6 out of 5 stars 2,690 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
COMPLETE PACKAGE SKINCARE: This luxurious, whipped wrinkle cream is like a “face lift in a jar,” as it helps reduce wrinkle depth, restore skin’s elasticity, and renew skin strength, tone, and radiance. Packed to the brim with beautifying botanicals, vitamins, and free-radical-fighting antioxidants, this rich, anti-aging cream delivers long-lasting hydration for a more youthful-looking appearance.
MOST EFFECTIVE ANTI-AGING INGREDIENTS: Unique, proprietary formulation contains skin-saving, powerhouse antioxidant vitamin E to help boost healing and build cellular regeneration, while neutralizing free-radical damage. Pro-Vitamin B5 prettifies, preserves, perfects, and protects as it fights free-radical oxidation to skin cells, while helping to repair and reverse existing signs of aging and protect against future damage.
REPAIRS, RESTORES, AND REPLENISHES: This rich, intense anti-aging cream is loaded with the gentlest form of Vitamin A to help firm and tone laxity, as well as increase much-needed moisture levels. Alleviates redness and adverse irritation, while soothing and smoothing skin’s surface. Beautifully balances pH levels to prevent blemishes and flare-ups, while boosting hydration. Comfrey root soothes and support’s water content and retention capabilities.
DAYS TO VISIBLY YOUNGER-LOOKING SKIN: This amazing face-firming, moisturizing cream delivers real, remarkable results – real fast! Enjoy a more improved texture, tone, and tightening around face and neck. See smoother, softer, more supple skin and a firmer feel to the face and neck in just seven short days!
ALL NATURAL, NO “NASTIES”: This intense anti-aging moisturizer is specifically formulated for sensitive skin types as it soothes, smoothes, and softens without parabens, gluten, fragrance, irritants, or other potentially harsh and harmful chemicals. This made-in-the-USA, pharmaceutical-grade anti-aging cream is also cruelty-free, non-GMO, dermatologist tested, and hypoallergenic.
Customers say
Customers find this moisturizer to be one of the best on the market, praising its effectiveness in softening skin and keeping it hydrated. The cream receives positive feedback for its texture, with one customer noting it’s creamy without being oily or greasy, while others appreciate its light weight and lack of perfume smell. They like how it makes their complexion look refreshed, with one mentioning it helps with fine lines, and consider it good value for money.
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